Start by listing all your target audiences—who do you need to communicate with in order to make changes in your community? Include:
People you would like to have on your Action Team
School board members
Teachers and administrators
Professional associations and individuals
These audiences can be divided into different groups with different asks, messages, and goals.
You can make a chart showing each audience and specifying the kind of “ask” that might be effective for each
You may find it helpful to prioritize your identified audiences so you don’t get overwhelmed.
Interview a few key stakeholders in your selected audiences in order to gauge their priorities and motivations.
Analyze how to reach these audiences as a group and as individuals: in-person, by phone or email, or by local or social media.
What is their favored form of communication? For example, if they tweet regularly, social media may be effective with this audience. If they hold monthly meetings, in-person communications may be effective.