Getting the right message to the right people will be crucial to the success of your policy initiative and its programs. Identifying key audiences and developing strategic messages tailor-made for them will help you reach your goal of building and sustaining child development and prevention approaches.
Planning and implementing communications involves looking at your connections and partners, your knowledge of the policy environment, your mapped assets, and the successes of programs in communities, and making strategic decisions on the best way to use that information to advance your goal. You will need to continuously assess your efforts and adjust your messages and strategies as the legislative environment changes, your visibility increases, and the overall effort proceeds.
The communication strategies outlined in this section take a different approach from those typically used in this area, for they:
Demonstrating shared goals with the policymakers you want to reach is essential for fortifying the other three components of the Action Guide. This does not detract from your desire to help those who benefit from the programs; rather, it frames the discussion in a more effective, impactful way.
It may also be useful to employ a communications professional, but be aware that “communications” is broad and varied and can include such activities as press releases and media coverage, public speaking events, blogs, social media, advertising, public opinion polls and promotion, newspaper or journal articles, so be specific about the type of assistance you would like.
See the Tools and Resources section for tips and examples to help you develop your communications plans.
Updated June 2015
“I don’t think that five years ago school climate was being discussed. Now as we’ve refined it and talk about…
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